371

General Electric's "House of Magic" promotional display (triptych)

Lithograph in colors on board
From the edition of unknown size and date
Unsigned; with the printed inscription "R-028" in the left panel at lower right
Largest panel: 49" H x 39.125" W; Two smaller panels: 49" H x 19.75" (irreg.); Overall: 49" H x 78.625" W x 1.5" D

  • Provenance:
    The Collection of Gary Diamond, Los Angeles, CA
  • Notes:
    General Electric's "House of Magic". The phrase "House of Magic" was a nickname for the GE research laboratory in Schenectady, New York, during the 1940s and 1950s.
  • Condition: Overall good appearance. Two 1.5" H (or smaller) abrasions with attendant losses to the pigment and the board along the lower portion of the right edge of the center panel. Scuffs, scratches, and cracks in the surface of the board, primarily in the upper portion of each panel. Wear along the edges of each panel.

    Each unframed


    Condition reports are offered as a courtesy and are typically published in Moran's catalogue or can be made available upon request. The absence of a condition report does not imply that an item is free from defects or restoration, nor does a reference to particular defects imply the absence of others. Buyers are responsible for determining to their own satisfaction the true nature and condition of any lot prior to bidding. Though buyers are not legally required to inspect lots prior to purchase, failure to do so may constitute a waiver of complaint that an item was not delivered in a condition equal to the existent condition at the auction.

Accepted Forms of Payment:

ACH, American Express, Discover, MasterCard, Money Order / Cashiers Check, Personal Check, Visa, Wire Transfer

Shipping

Shipping. As a courtesy to buyers, Moran provides a list of preferred shippers who are in the business of transporting antiques and works of art. Buyers are responsible for arranging their own shipping estimates and deliveries. Moran, in its sole discretion and as a courtesy to buyers, may arrange to have purchased lots packed, insured, and forwarded by a third-party shipper at the request, expense, and risk of the buyer. In circumstances where Moran arranges for such third-party services, Moran may apply an administration charge of 15% of that service fee. Moran assumes no responsibility for acts or omissions in such packing or shipping by other packers or carriers, even if recommended by Moran. Moran also assumes no responsibility for any damage to picture frames or to the glass therein.

May 19, 2026 10:00 AM PDT
Monrovia, CA, US

John Moran Auctioneers

You agree to pay a buyer’s premium, as outlined below, and any applicable taxes and shipping.
Buyer's Premium
$0 - $1,000,000:
27.00%
$1,000,001 - $5,000,000:
21.00%
$5,000,001+:
15.00%

View full terms and conditions

Bid Increments
From: To: Increments:
$0 $499 $25
$500 $999 $50
$1,000 $1,999 $100
$2,000 $4,999 $250
$5,000 $9,999 $500
$10,000 $19,999 $1,000
$20,000 $49,999 $2,500
$50,000 $99,999 $5,000
$100,000 $199,999 $10,000
$200,000 $499,999 $25,000
$500,000 $999,999 $50,000
$1,000,000 + $100,000