172

Edward Ruscha and Billy Al Bengston (b. 1937 and 1934-2022)

"Business Cards," 1968
Small folio book bound with leather string
Ruscha, Edward and Billy Al Bengston. "Business Cards." Los Angeles: Edward Ruscha, Inc., 1968
Signed to front cover: B.A.B. / Edward Ruscha
8.75" H x 5.75" W x 0.125" D

  • Notes:
    Ed Ruscha never considered himself a photographer, as he stated in his conversation "I'm Not Really a Photographer" with A.D. Coleman. As such, his photobook projects are not traditional displays of photographic work. Instead, Ruscha focuses on the concept of the book as an object. The "contrived" concept precedes the photographic process, guiding him to find the right images to complete the final product.

    Since the publication of his first book, "Twentysix Gasoline Stations," in 1963, Ruscha's style and approach have influenced, been borrowed by, and even parodied by many other artists over the past six decades. Enigmatic and groundbreaking, his photobooks redefined artistic practices by blending the arbitrary with the seemingly mundane. Using minimalist typesetting, Ruscha confounds the beholder with concepts that are objective, setting-based, stagnant, or temporal.

    It is no surprise that these books have become essential items for collectors across all artistic mediums.
  • Condition: Overall good condition with minor shelf wear and bumping to corners commensurate with age. A few minor tears to cover paper at spine and a 1" long crease at front upper corner. Mounting tabs holding front photograph are starting to unmount from cover, with a tear to bottom left tab.

    Condition reports are offered as a courtesy and are typically published in Moran's catalogue or can be made available upon request. The absence of a condition report does not imply that an item is free from defects or restoration, nor does a reference to particular defects imply the absence of others. Buyers are responsible for determining to their own satisfaction the true nature and condition of any lot prior to bidding. Though buyers are not legally required to inspect lots prior to purchase, failure to do so may constitute a waiver of complaint that an item was not delivered in a condition equal to the existent condition at the auction.

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February 25, 2025 12:00 PM PST
Monrovia, CA, US

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